There are many enterprise actors already using Shopify, or at least part of it with commerce components. Most of them are in North America but also in EMEA.
I can include a few like Steve Madden, Mattel, Inc., and Glossier, Inc. FRAME Shopify is definitely becoming a major enterprise player for many reasons.
I'm going to cite a few, and if you have more thoughts to share, feel free to do so. Their main enterprise product to me, in most cases, is still Shopify Plus, most importantly POS. But in some cases, we can find commerce components a great fit, especially for progressive replatforming or brands willing to use just one area of Shopify like B2C store or just the checkout.
Also, its pricing is API usage-based, which is more attractive in the enterprise segment. Shopify has an undeniable B2C offering and is working really hard on increasing the relevance of its B2B as well as retail with one of the best point-of-sale experiences.
At Autrement, we are one of the first to have played with POS hardware, and it's definitely one of the best, fastest in-person shopping experiences, and I'm not even sure if EMEA is ready for it. They are moving extremely fast compared to other alternatives with a close to $1.7 billion budget on R&D supervised by Tobias Lütke himself. Shopify builds and rarely acquires, and this has a huge advantage:
- Its makes Their platform stable, coherent, and predictable, unlike something like Salesforce Commerce Cloud (previously Demandware), which is flawed and hardly integrated with the rest of the suite, especially at the lower layer.
- Shopify is extremely robust and stable. Last BFCM, Shopify broke the internet by processing 1.4 billion server requests in one day, at a peak of ~60 million requests per minute.
- Shopify ships quality products and features really fast; we get close to 200+ features and updates every year with editions, across more than 40 product areas including B2B, retail, as well as AI, accessible to most.
- Shopify is opening up, instead of staying closed, an example of what we saw with the extensibility platform, which made them more flexible by giving developers and partners access to its backend for the first time with functions also called backend extensibility.
They have one of the most converting digital and point-of-sale checkout experiences on the planet by up to 36%, and even faster with their wallet Shop Pay.
Shopify starts to integrate natively with top enterprise players like Adyen, Manhattan Associates, which is extremely strategic for retailers who are not and likely never willing to change their stack when replatforming to Shopify.
"This needs a post on its own because system integrations are a huge blocker and the most expensive part of replatforming. I will speak about it in part two. Feel free to share."
Not even speaking about TCO because its needs it own chapter
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